Reflecting on the Shame of College Sports: Should NCAA Div 1 Basketball and Football players get paid?

The argument of should NCAA Division 1 basketball and football players get paid, is one of the "hottest" topics in both the academic and popular news world. The articles discuss both the positive and negative implications of the argument. The stem from the problem is money. Money is what drives most Americans. I make the claim that Americans go to work and go to school, for the reason that one day they want to live a comfortable lifestyle. Aside from my personal beliefs, the article of "The Shame of College Sports" explains that there are thousands of collegiate athletes in America; however, there are millions of spectators that interchangeably attend sporting events. In the article it discusses that collegiate sports has become the brand for universities/colleges. The article also brings up that money is driving most players and coaches. Players said in the article that there they would rather be participants in sports rather than being "professional performers". However, there are investigations against universities paying athletes in some for in order for them to sign and play for their university. Through this the article also states that coaches are being paid outrageous amounts of money to coach for universities. These two claims alone show that money drives collegiate sports.

Personally I believe that NCAA division 1 basketball/football players shouldn't get paid. In a way, universities will pay for their schooling through scholarships and grants. If these players get paid, then will universities also pay for their schooling. What kind of message would we be sending if we show that you can make a living being a college athlete? Another issue I foresee, is that there is already a difference in pay with men and women in professional sports. If there is a salary difference, would there be a salary difference with college students. I see an issue that a college football player would be paid more than a college girl basketball player. Overall I see more issues with paying college athletes. In a way, we already pay our college athletes through scholarships. Will non-college athletes ever have a chance of getting grants/scholarships if universities will give most of their money/endowments to athletes?

References:
http://www.theatlantic.com/magazine/archive/2011/10/the-shame-of-college-sports/308643/2/
NY Sports Economy
Coakley